Eye tracking
Do your website work as intended? Do your customers find what they are looking fore? We can now offer eye tracking as an effective way to get the facts that helps you improve your site. The results of our tests can, for example provide support for webmasters to display the flaws in the site to the company's management team.
How does it work?
With eye tracking, people´s visual behaviour can be recorded while navigating web sites. This is achieved by using specially developed camera equipment to follow the viewer's eye-movements. It yields instant results regarding user interaction. Weekend can supply eye tracking research for your site. The result can give you an insight into what extent you have a well-structured and effective web site.